I just read a fitting comparison of type and food in connection with Helvetica.
To me Helvetica feels to typography a bit like Japanese white rice feels to traditional Japanese cuisine. That is, on its own it may seem pretty bland to most people. […] Yet, as a balanced complement to all other elements in a washoku meal, rice is truly a delicious and harmonious amplifier of the entire culinary experience. Helvetica is a bit like this in that the typeface is a great complement to other design elements on a page or poster or slide, etc. Helvetica is a great amplifier of clarity without drawing attention to its own form. (source)
The writer might had the different elements of a layout in mind, but the metaphor suits combining typefaces with Helvetica just as adequately (I don’t know about the last point though) (and his other).
What keeps puzzling me: why do I feel like advocate of H since that Helvetica Forever project? Paying attention to mentions like this, keep giving advice, how to use it. I did not even liked H before. Ja, there is a certain compassion …