“Finally, a personal opinion, from a person who has designed typefaces that have been successful in the market – you don’t need my typeface to do your design – my typeface adds value to your design, and so if you want to use it because it’s nice/pretty/might sell more stuff, you should understand that my intellectual rights to that property entitle me to some reward. There are many typefaces in the public domain that will convey language just fine. There is a reasonable premium for creativity. The price of a font today is a small acknowledgement of the value the design brings.” — Cynthia Batty