· Do original work, to a high standard of quality
· Educate the next generation of designers
· Organize one’s peers (industry bodies, trade shows, conferences)
· Promote the profession to the trade and general public (public relations, competitions)
· Cause marketing (he had designed wartime propaganda posters for the Ministry of Information (UK) – possibly “Keep Calm and Carry On” – and later volunteered his services to causes he believed in, e.g. designing posters for Oxfam)
Just found this deep down in the back end of this blog as a draft from 2011.