Sparked by the brilliant exercise my (also brilliant) colleague Robin Mientjes did with the students, I started to write typeface reviews in the style of an “information pyramid”: one word, five words, fifteen words. Trying it is real fun. It sharpens your observation and analysis and even though it may not result in actionable selling propositions for your clients it can help you spot what you like or not like about fonts.
Here’s a first:
Arg, much easier in German with more flexible wordcombinatorics.
Exciting serif type for pioneers
Serifs and angles play with contrast and conventions giving you unexpected variety in useful fonts