Wagner & Schmidt, etc.

wagner

1. Wagner & Schmidt (1887–1942)
· founded 1887 in Leipzig by Ludwig Wagner and Robert Arthur Schmidt
· punchcutting and engraving business
· specialized in delivering matrices to foundries all across Europe
· Ludwig Wagner leaves company in 1902 to buy Leipzig foundry Gundelach & Ebersbach (specialized in spacing material)
· Robert Arthur Schmidt leaves 1932, followed by Otto Schmidt
· Otto Schmidt dies 1941
· company liquided 1942, remains go to C. E. Weber, Stuttgart

2. Ludwig Wagner, Leipzig (1902–71)
· founded 1902 by Ludwig Wagner by buying Gundelach & Ebersbach
· bringing over matrices and many original designs from Wagner & Schmidt
· large growth and success in the 1910s and ’20s (120 employees in 1928), 1922 conversion into stock company
· son Johannes leaves company in 1925, brother Ludwig takes his place
· almost completely destroyed in 1943 during WW2
· Johannes again co-owner of company in Leipzig after the war
· 1954 moves place of business of Ludwig Wagner AG to Berlin, then 1956 to Ingolstadt
· remains in Leipzig get under trusteeship in 1953, then nationalized and folded into VEB Typoart 1961

3. Norddeutsche Schriftgießerei, Berlin (1921–61)
· founded by Johannes Wagner, son of Ludwig Wagner, his brother Ludwig and brother-in-law Willi Jahr in 1921 by buying the Steinkamp foundry, Berlin (identical catalog with L. Wagner)
· heavily destroyed 1945 during WW2
· parts of business moved to new place in West-Berlin, d.b.a. “Johannes Wagner Berlin”, in 1949 to Ingolstadt
· remains in East-Berlin d.b.a. “Norddeutsche Schriftgießerei Ost-Berlin”
· latter continued till 1960, in 1961 folded into VEB Typoart Dresden

4. Johannes Wagner & Co, Berlin (1925–45)
· founded by Johannes Wagner in 1925
· specialized in print-shop/typesetting furniture and wood type
· liquidated 1945
· revived 1949 as typefoudry Johannes Wagner, Ingolstadt with parts of equipment of Norddeutsche Schriftgießerei (identical catalog)

5. Johannes Wagner, Ingolstadt (1949–71)
· 1949 Wagner moves his businesses to Ingolstadt in Bavaria after saving parts of Norddeutschen Schriftgießerei to West-Berlin
· continues to operate 3 companies: Johannes Wagner, Berlin (formerly Norddeutsche S.); Ludwig Wagner, Berlin (formerly Ludwig Wagner, Leipzig); and Johannes Wagner, Ingolstadt
· 1961 aquisition of Neue Didot AG, Muttenz/Basel
· 1965 founding of Letternservice Ingolstadt
· Wagner dies 1965

6. Schriftgießerei und Messinglinienfabrik Johannes Wagner, Ingolstadt (1971–2002)
· 1971, attorney Arnold Dröse merges all Wagner companies, with Letternservice Ingolstadt as their sales department
· parts of C. E. Weber, Stuttgart taken over in 1971, matrices by Berthold AG, Berlin in 1978
· Arnold Dröse dies 1972, his son Manfred takes over company, runs it until 2002
· remains go to the Museum of Printing, Leipzig

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Upgrade, but not all the way

If you are, like me, into trying out new OSes and nightly builds but can’t fully commit to upgrading your main/only computer (worse if it’s a laptop) my following solution might also be something for you.

I settled on installing Sierra on an external drive and starting the computer with the option key pressed to select the OS I want to use. I have a 13ʺ laptop with only a smallish internal SSD drive and didn’t want to have a cabled noisy hard drive next to it, so I decided to use an SDHC card that fits snugly into the slot of my laptop without sticking out. (There are several cards and adapters like this available; I bought the Transcend option.)

Next you have to format your new hard drive with Disk Utility in the GUID format, so a Mac can use it as a startup disk, and install the new OS. Two ways: 1. start in recovery mode (press cmd+R) and install the OS onto the external drive from there, or 2. start as normal and load the installer for the new OS from the App Store. I did the latter (takes a long time if you have a slow connection!). Then when asked simply select the new external drive as location, and done. (Well, all in all took something like 2+ hours).

Other options are tiny USB-sticks, especially if you have USB3 ports since those could be faster than the average SD card. Or you can use your internal drive of course if it’s large enough. For this, you’d have to make a backup of your hard drive, reformat it with two partitions, reinstall the backup on one of the partitions, then install the new OS on the other.

Starting from an external drive is a bit slower than from the internal SSD (~30% longer) but once it’s running, it’s not that slow using it actually (totally depending on what you do). SDHC cards come in all kinds of speed though. Don’t take the cheap 30 MB/sec ones and also check the write time. The one I got is advertised as 95/60 MB/sec. SD cards in laptops use the USB bus so any card can only be as fast as the bus. USB flash drives can potentially better max that out but I like that I can keep my USB slots free by using the SD slot. As for size, the normal OS install and my minimum of experimental font/browser software takes up ~15GB, so you should at last get a 32GB card/drive.

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So many good webfonts!

Why limit yourself to just the same few over and over?

The other day, an article was posted on A List Apart entitled “The Rich (Typefaces) Get Richer” (thanks Roel for showing me). I’m too much of a Sozialdemokrat to want this to happen; I’m a proponent of fitting font diversity (who is alas traveling too much these days and can’t prepare images). Here is a small, subjective crop of suggestions, 10 each, off the top of my head that I would love to see more on the web, and some I wish would be used less, or never again.
 
 
Let’s use more

Sans (alphabetical order)
Alright Sans
Atlas
Brando Sans
Duplicate
Fort
Karmina Sans
Kohinoor
Panorama
Marat Sans
Output

Serifs
Benton Modern (available in many optical sizes)
Brando
Elena (I forsee a huge jump in popularity soon though)
Harriet (available in optical sizes)
Ibis (available in optical sizes)
Ingeborg
Input (serif, sans and monospaced)
Shift
Tiempos (available in optical sizes)
Yrsa
 

I’m tired of

Open Sans
FF Mark
Lato
Proxima Nova
Avenir
Brandon Grotesque
Times
Skolar
Chaparral
FF Tisa
Walsheim
Haptik
Muli
Circular
Aperçu
Brown

and all the other geometric sans-serifs and “wonky” statement grots. We need a geometric-sans-pause for at least 15 years! And please don’t use these super light styles. They are so tedious to read.

Where do you find good webfonts? That’s tricky. I could say: at any of the many wonderful type foundries and suppliers but who all have their own websites. A good starting point is fontstand.com for a large selection of independent foundries, or the small high-quality webtype.com catalog, or digging a bit more on typekit.com. Both Fontstand and Typekit have extensive filtering systems to narrow down your choices. (Check “Paragraph” on Typekit to get the better hinted fonts). Even the Google directory includes some good open source ones now. Sort by “Date added” and not the default “Popularity” or “Trending”. The newer commissioned (multi-script) typefaces are of much better quality. You could also browse fontsinuse.com or typewolf.com for inspiration among the less commonly used fonts on there.

Type foundries whos catalogs I like for various reasons and products (print, web, price, craziness, craft …) are, among others: Bold Monday, Bestsellers, Cast, Commercial Type, Darden Studio, Font Bureau, Frere-Jones Type, Indian Type Foundry, Just Another Foundry, Klim Type Foundry, Kontour, Letterror, Ludwig Type, Mickel Type, Ourtype, Okay Type, Process Type, Production Type, Rosetta, Storm Type Foundry, Suitcase Type Foundry, Type Together, Typotheque & Typonine. Go look around and beyond the safe bets of popular typefaces that are everywhere. Be more daring in your choices and combinations, but don’t compromise when it comes to rendering on screen! Only choose fonts and styles that render well in the environment and size you use them.
 

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Some type genres explained

I originally put together this classification for Typedia in early 2012 (before development of a new version of the site was stopped). It was meant to be practical rather than historically waterproof, hopefully not too sophisticated for newbies but with enough groups to aid adding typefaces to the database, and also helping with typeface selection and pairing. Eine Wollmilchsau also, as the Germans say.

 
1 Serif: humanist, realist, rational, variants, decorative
2 Sans: humanist, grotesque, geometric, variants, decorative
3 Slab: humanist, rational, geometric, variants, decorative
4 Script: Chancery, Roundhand, Handwritten, Decorative
5 Blackletter
6 Pi

 

1. Serif
1.1 Humanist
The Humanist Serif, also referred to as “Old Style”, is the original form of Roman typefaces developed in the Renaissance period of the 15th century. It can be further divided into the Venetian style, typically with an angled crossbar on the lowercase ‘e’, and the French style, in which the ‘e’ usually has a smaller eye.

Both variants share a gradually modulated, moderate stroke contrast with an oblique stress in the round parts. An axis drawn through the thin parts would be diagonal. The serifs are usually bracketed, sometimes asymmetrical. Top serifs are mostly angular. Apertures are open and character forms are diverse. Capitals follow the proportions of inscriptional Roman letterforms (Capitalis) and are of varied width. The ‘R’ has a diagonal leg, typically relatively long. Italics are similar to the Chancery Script.

The Humanist, or “dynamic” form model is derived from writing with a broad-nib pen held at a consistent angle. This principle is called “translation”. The Vox classification uses the term “Garalde” for this style, derived from the names of the most iconic printers of the 15th century: Claude Garamond and Aldus Manutius. Occasionally, the term “Aldine” is used.

Examples: Jenson, Garamond
 

1.2 Realist
The Realist Serif, often called “Transitional”, fits somewhere between the Humanist style of the Renaissance and the modern, Rationalist form model of the Neoclassical period. It is also sometimes referred to as “Baroque”.

Its key characteristics are an increased contrast, mostly vertical stress, and more regular letterforms and proportions – a gradual rationalization away from forms that resemble handwriting. In the Realist form model, traces of the broad-nib pen can still be seen, yet the angle of the pen varies. This principle is called “rotation”.

Apertures are slightly reduced, the leg of the ‘R’ is straightened but is still mostly diagonal, serifs are bracketed, and terminals often lachrymal (bulbous tear drops). The capitals are of more consistent width and the x-height is generally larger.

Examples: Caslon, Baskerville
 

1.3 Rational
The Rational Serif, also called “Modern” or “Neoclassical”, is traditionally characterized by a strong, vertical stroke contrast between thick vertical stems and fine horizontal hairlines. Serifs are horizontal, either thin and abrupt, or bracketed, as in the “Scotch” subcategory.
The letterforms are consistently structured, similar in proportion and details, and often feature ball terminals. Capitals are more narrow and of approximately the same width. Apertures are relatively closed. Italics are similar to the Roundhand script. These characteristics are retained even when the contrast decreases.

The Rational, or “static” form model, with its rather unmodulated contrast, is the result or writing with a pointed pen. The nib spreads in relation to the pressure applied during a downstroke, while other strokes remain thin. This principle is called “expansion”. The Vox Classification uses the term “Didone”, derived from the names of the famous printers Firmin Didot and Giambattista Bodoni

Examples: Bodoni, Scotch Roman
 

1.4 Variants
This group covers serif typefaces based on early scribal, incised, and inscriptional forms. These include Rustica, Uncial, Gaelic, and other typefaces of indistinct or mixed form models. Typefaces with very small “spur serifs” can also belong here.

Uncial is a Celtic style of calligraphic script with forms created by a broad-nibbed pen at an almost horizontal angle, but sometimes more tilted in later variants. There are no separate upper- and lowercase forms in pure Uncial designs — roman lowercase letters with ascenders and descenders developed from the Uncial and half-Uncial forms of the Middle Ages.

Examples: Albertus, Copperplate, American Uncial
 

1.5 Decorative
Decorative typefaces are usually too expressive or detailed to be used at small text sizes and are therefore also referred to as “Display”. In terms of appearance, they can be tooled, engraved, shaded, inlined, outlined, ornate, or whimsical. They can be constructed from non-typographical forms (such as objects and shapes) or rendered using non-traditional techniques (scraping, scratching, etc.)

Example: Caslon Open Face [not a great Example :]
 

2. Sans Serif
2.1 Humanist
The Humanist Sans follows a similar dynamic form model as the Humanist Serif of the Renaissance, with open apertures and letterforms of diverse proportions. The first typefaces in this style appeared in the early 20th century during a calligraphic resurgence to overcome what some saw was an excess of Victorian eclecticism. This movement was spearheaded by Edward Johnston in England and manifested in his design for the London Underground 1916. The typeface by his student Eric Gill from 1928 is regarded as the first popular example of the Humanist Sans style.

The capitals are of varied width, the ‘R’ has a diagonal leg, the ‘O’ is nearly a perfect circle, the ‘g’ is of double-storey form. Italics are often “true italics” of the original cursive form with, for instance, a moderate angle, narrower in width, a single-storey ‘a’ and ‘g’, and sometimes a descending ‘f’.

Examples: Gill Sans, Syntax
 

2.2 Grotesque
The sans-serif typefaces that first appeared in the catalog of English printers in the early 19th century were derided at the time as “grotesque”. But the style was only new to printing — sans-serif letterforms had already been used in lettering and inscriptions. William Caslon’s caps-only English Egyptian of 1816 is regarded as the earliest sans-serif font. The name has nothing to do with slab-serif type (in the way we use the word “Egyptian” today) — it refers instead to the fashion of the era for anything associated with Egypt. The Vox classification uses the term “Lineal”.

The characteristics of Grotesque typefaces are analogous to the Realist and Rational serif: regular proportions, caps of similar width, relatively static forms based on the oval, and closed apertures in letters like ‘C’, ‘G’, ‘a’, and ‘e’. One can also distinguish between the original, Realist sans serif — often referred to as “Gothic” or “industrial” — and the subsequent Rationalist “Neo-Grotesque” or “Grotesk” of the 20th century, especially popular in continental Europe.
While the Realist Gothic has generally narrower proportions, featuring an ‘R’ with diagonal leg and a two-storey ‘g’, the Rationalist Grotesk is wider, more consistent and even in letter shapes. The leg of the ‘R’ is mostly vertical and the ‘g’ is single-storey. Italics of both Grotesque variants are usually oblique romans with no cursive forms of ‘a’, ‘e’, ‘g’, etc.

Examples: Franklin Gothic, Helvetica
 

2.3 Geometric
The Geometric Sans developed in the 1920s in Germany in the attempt to find a letterform that better expresses the ideas of the Bauhaus and industrialization than did the “undesigned” vernacular Grotesques. Still, the most radical designs — such as those by Herbert Bayer and Joost Schmidt — were not executed as typefaces at the time.

The character shapes are “constructed” out of (optically corrected) geometric forms with circular round parts and usually very little stroke contrast. The ‘a’ and ‘g’ are usually single-storey, though the double-storey form of ‘a’ is found, too (as in one of the earliest Geometric typefaces by Jakob Erbar). The character width is diverse, with capitals following the proportions of the Roman Capitalis, and an ‘R’ with a diagonal leg. Italics are oblique romans with little more than optical adaptations.

Other typefaces in this category have square forms, based on a rectangle rather than a circle, or built up of other modular elements.

Examples: Futura, Bank Gothic
 

2.4 Variants
Variants of sans serifs include typefaces with clearly visible stroke contrast or tapered stems, often called “stressed” sans serifs.

Examples: Optima, Britannic
 

2.5 Decorative
Decorative sans serifs are usually too expressive or detailed to be used at small text sizes and are therefore also referred to as Display typefaces. In terms of appearance, they can be tooled, engraved, shaded, inlined, outlined, ornate, or whimsical. They can be constructed from non-typographical forms such as objects and shapes) or rendered using non-traditional techniques (scraping, scratching, etc.)

Example: Bernhard Fashion
 

3. Slab Serif
3.1 Humanist
Humanist Slab Serifs, just like their serif and sans-serif relatives, are based on the dynamic, Humanist form model. The stroke contrast is very low and serifs are straight or slightly bracketed. Apertures are generally open and proportions of the letterforms diverse.
The capitals are of varied width, the ‘R’ has a diagonal leg, the ‘g‘ is of double-storey form, and the ‘O’ is mostly a circle. Italics are often moderately slanted “true italics” derived from the original cursive form of ‘e’, single-storey ‘a’ and ‘g’, descending ‘f’, and narrower proportions.

Examples: PMN Caecilia, Chaparral
 

3.2 Rational
Rational Slab Serifs are characterized by heavy serifs that are almost the same thickness as the main strokes. They can be subdivided into two main groups: those with visible stroke contrast and bracketed serifs, and those with linear strokes and unbracketed, square serifs. Both styles were developed in the early 19th century in the course of a rising demand for eye-catching display and advertising typefaces. They share the Rational form model with closed apertures and consistent, generally broad proportions.

The group with low stroke contrast and bracketed serifs is often called “Clarendon” or “Egizian” after the genre’s most iconic typefaces. The ‘R’ has a vertical, curved tail; terminals of the ‘a’ and ‘g’ are often ball-shaped. The stress axis is vertical.

The linear, square-seriffed variant is called “Egyptian” or “Egyptienne”, probably derived from the widespread fascination for Egypt after Napoleon’s campaign around 1800. Especially in the US, the name “Antique” may be used to distinguish slab serifs from early sans serifs which were previously also called “Egyptian”. The Vox classification refers to all slab serifs as “Mécanes”.

Examples: Clarendon, Serifa
 

3.3 Geometric
The Geometric Slab Serif, like its sans-serif relative, is based on constructed, often modular geometric forms — either circular, oval, or rectangular. The ‘a’ and ‘g’ are usually of single-storey form. The ‘R’ has a straight, diagonal leg. Unlike most Geometric sans serifs, the characters are usually of consistent width which stresses the mechanical, technical impression. All strokes are of visually equal thickness and serifs are mostly square and unbracketed.

Examples: Memphis, Lubalin Graph
 

3.4 Decorative
There is a rich and abundant history of decorative and ornamented slab-serif display type designed in the 19th and early 20th century for posters and other jobbing work. These typefaces were especially flourishing in the United States and were usually produced as wood type since large sizes would become too heavy, expensive, and difficult to cast in metal. Unfortunately, the terminology used in the past and present to describe these designs is confusing and almost arbitrary.

The serifs of these display types can either be bracketed or square, furcated, or otherwise ornate. The letters are often shaded, tooled, or decorated with lines, pearls, or spurs. Some typefaces are intended for “chromatic” use, meaning two or more corresponding fonts are designed to be printed on top of each other to allow for multicolor text (eg. Rosewood and Rosewood Fill).

A common variant is the “reverse contrast” slab serif, also called “Italienne” or “French Antique” (without bracketing), and “French Clarendon” or “Aldine” (with bracketing): horizontal strokes and serifs are thicker than the stems. This results in the typical “Western” look where these kinds of typefaces were often used for playbills and posters.

The Tuscan style features furcated (split) or ornate serifs, stroke contrast (normal or reverse), and often a mid-stem decoration, for instance a spur.

The name “Latin” labels typefaces with heavy, triangular serifs.

Examples: Playbill, Thunderbird, Latin
 

4. Script
4.1 Chancery
The Chancery Script — sometimes also called “Cancellaresca” — is rooted in broad-nib calligraphy of the Renaissance period. It is based on cursive handwriting of the 15th and 16th century developed in Italy, hence the alternative term “italic”. Master calligraphers such as Arrighi, Palatino, and Tagliente published writing manuals to populate the “italic hand”.
The letters are only slightly slanted (or upright) and written with the pen held at a consistent 30°–45° angle. The stroke contrast is modulated and moderate. Letterforms are rather narrow, sometimes angular and sharp edged, similar to the italic styles in Humanist Serifs.

Example: Zapf Chancery
 

4.2 Roundhand
The Roundhand script is based on pointed-pen calligraphy and connected with the Baroque and Classicist style periods. It was developed in England in the late 17th century and widely popular throughout Europe and North America thereafter, propagated by writing masters like Shelley, Bickham, or Snell. It is also called “Spencerian” or “Copperplate Script”.

The stroke contrast, or rather the thick strokes, are achieved by putting pressure on the pen during a down stroke. All connecting hairlines and upstrokes are thin, and the slant is usually steep. This results in high contrast, narrow, oval forms with round connections and rich flourishing and ornamentation.

Examples: Snell Roundhand, Künstler Script
 

4.3 Handwritten, Brush
These are casual script styles that don’t closely follow traditional calligraphic models. They can be written with various tools and letterforms can be upright or slanted, connected or loose.

Examples: Caflisch Script, Brush Script
 

4.4 Decorative
Even more casual than handwritten typefaces, decorative scripts can mimic various lettering styles and techniques. They can be sketched, tooled engraved, shaded, inlined, outlined, ornate, whimsical or rendered using non-traditional techniques (scraping, scratching, constructed with geometric shapes, etc.)

Examples: Allegro, Futura Script
 

5. Blackletter
In Blackletter typefaces — also referred to as “broken script” or “Gothic” — some or all round parts of the letters are “broken” into straight strokes. This style was gradually developed in Medieval scriptoria so scribes could copy manuscripts faster than in the previously common Carolingian Minuscule hand. While the Humanist Serifs superseded Blackletter in Southern Europe during the Renaissance, the blackletter style — especially Fraktur — continued to be widely used in German speaking countries until the mid-20th century.

There are four subcategories of Blackletter typefaces:

Textura, also Textualis or Old English, is the oldest variant in which all round forms are “broken” into straight strokes. The terminals are triangular and capitals are usually ornamented. This results in a narrow, repetitive texture and a generally dark and densely written page — hence the name Textura. It was also the style of the first typeface cut and cast by Gutenberg in the mid 15th century.

Rotunda is the most round and simple variant and closely related to the Carolingian hand.

Schwabacher features partly straight, partly round forms. The ‘g’ has a unique design with a horizontal top stroke. The ‘o’ resembles a pointy oval.

Fraktur is the latest variant of Blackletter. Letterforms like ‘a’, ‘g’, ‘d’ or ‘o’ are round on one side and straight on the other. Terminals are triangular and ascenders often split. Many characters have unusual forms and are often confused by unfamiliar readers, for instance ‘B’ with ‘V’, ‘N’ with ‘R’, ‘I’ with ‘J’, the long form of ‘s’ with ‘f’, ‘k’ with ‘t’, ‘y’ with ‘h’, or ‘r’ with ‘x’.

Examples: Old English, Fette Fraktur
 

6. Pi, Dingbats, Ornaments
Non-alphabetic fonts containing symbols, pictures, emoji, shapes, or ornaments, etc.

Examples: Zapf Dingbats, Symbol
 

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The responsibilities of the graphic designer

In the 1980s Nick Shinn attended a talk by F. H. K. Henrion in which the latter listed the responsibilities of a graphic designer as something like this:

· Do original work, to a high standard of quality
· Educate the next generation of designers
· Organize one’s peers (industry bodies, trade shows, conferences)
· Promote the profession to the trade and general public (public relations, competitions)
· Cause marketing (he had designed wartime propaganda posters for the Ministry of Information (UK) – possibly “Keep Calm and Carry On” – and later volunteered his services to causes he believed in, e.g. designing posters for Oxfam)

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Typo 9010

First impression: Oh nice, it’s so light weight and soft!

IMG_7293

(Second impression: Mhh…)

IMG_7294

Third: Oh wow, so many typefaces, so many interesting people!

IMG_7295

Gotta flip deeper now, more impressions to come.

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The Pyte Foundry

Dies verspricht ein interessantes Projekt zu werden: Ellmer Stefan veröffentlicht jeden Montag in 2016 eine neue Display-Schrift, die nur für eine Woche kostenlos von der Webseite seiner Pyte Foundry erhältlich sein wird. Yay, kostenlose Schriften! Besonders neugierig macht mich jedoch das Konzept, auf dem die Schriften basieren bzw. gestaltet werden sollen. Er schreibt auf der About-Seite:

Paying tribute to the typographic diversity of the 19th century, this project’s aim is not historical accuracy — none of the typefaces are strict revivals of specific typefaces produced in the Victorian era. […] The digital Founts are generated using a component-based system that globally applies changes made to independently adjustable letter parts, such as stems or serifs. This approach mirrors the production methods envisioned for the making of wood types around 1880: in “American Wood Type 1818–1900” historian Rob Roy Kelly refers to a series of inventions by William H. Page using interchangeable modules in the creation of wood type letters enabling the rapid manufacturing of new styles.”

Eines meiner Lieblingsbücher (das es übrigens in einer günstigen reprint-Ausgabe gibt). Am besten auf Ellmers Seite weiterlesen. Und jeden Montag bei The Pyte Foundry vorbei schauen und sehen, welche irren Variationen diese Woche erhältlich sind.

“The emancipation from stroke-based letter design and the exploration of new types of stroke contrast lead to the development of highly imaginative typefaces displaying a sense of formal freedom seldomly encountered in today’s sober and controlled typographic environment. his project is a digital protraction of these Victorian vulgarities. For those who fear the “degredation of typographic culture” — here is what I have for you: a set of 52 Display Typefaces conforming to no other standard than that of visual pleasure!”

Animation, die das Designprinzip illustriert. The Pyte Foundry

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Rabatte und Schrift-Trends

Eine Passage aus Sven Fuchs’ MA Arbeit, die mich nachdenklich gemacht hat:

IMG_7255

Können Preise und Rabatte typografische Trends beeinflussen und »schlechtere Typografie« zur Folge haben? (Schlechter im Sinne von weniger idealer, beliebiger Schriftwahl.) Sehen wir so unglaublich viel Open Sans auf all diesen Webseiten, klein und groß, weil sie die passendste Schrift für diese Seiten ist oder einfach nur weil sie so unschlagbar billig ist? Prägt diese extrem häufige Verwendung einer bestimmten Schrift Trends im landläufigen Webdesign?

Über diese und ähnliche Dinge grüble und diskutiere ich bereits seit längerem, vor allem im Bezug auf »Schriften mieten« vs. »Schriften für die Ewigkeit lizenzieren«, und »Katalog-Abos« vs. »Einzellizenzen«. Wenn ich mir einen Vorrat von unbeschränkt lizenzierten Schriften auf Halde lege, werde ich für eine Aufgabe eher nur Schriften aus diesem Bestand auswählen und nicht aus dem großen Fundus aller Schriften dieser Welt. Meine Auswahl wird also immer eingeschränkt und evt. nicht ideal sein, aber meine Schrift-Investitionen sollten sich ja auch amortisieren. Muss ich aber für jede Anwendung die Schriften neu lizenzieren und darf sie nicht unendlich lange nutzen, wie es z.B. bei vielen Webfonts oder gemieteten Desktop-Schriften der Fall ist, dann entscheide ich mich evt. immer neu und passend für eine individuelle Schrift aus dem Gesamtpool des Angebots, und nicht unbedingt für eine, die ich in der Vergangenheit schon mal verwendet hatte. Lizenzieren auf Zeit, bzw. Schrift-Miet-Services wie Fontstand sind also theoretisch gut für die typografische Vielfalt und letztendlich die gestalterische Qualität unserer Arbeiten, im Gegensatz zum unbefristeten Lizenzieren, welches die Wieder- und Wiederverwendung der immer gleichen Schriften befördert.

Und weiter: wenn ich noch nichts vorab lizenziert habe und alle Schriften ungefähr ähnlich teuer sind, werde ich wahrscheinlich diejenigen aussuchen, die ich am passendsten finde – aber auch die, für die es überzeugende Schriftmuster und Information gibt, die am einfachsten zu lizenzieren ist, oder wo ich guten Kundenservice bekomme. Ein extrem niedriger Preis jedoch ist ein so überragend starkes Kaufargument für viele Leute, dass es das klassische Marketing verzerrt oder gar aushebeln kann. Schriftmarketing, das unsere Kaufentscheidung beeinflusst (bzw. beeinflussen will) und die Idee von Schriften als Verkaufsargument für Technik/Geräte gab es schon lange, fast immer. (Adobe, zum Beispiel, möchte uns mit Typekit und ihren Schriften am Ende des Tages auch nur ein Creative Cloud Abo schmackhaft machen.) Nur im Handsatz, nach der Standardisierung von Maßen, und nun mit digitalen Schriften konnten wir frei entscheidend Schriften von verschiedenen Herstellern nutzen und kombinieren. Hoffentlich auch weiterhin. Bis irgendwann bestimmte Schriften oder Services nur noch mit bestimmten Programmen oder Betriebssystemen funktionieren werden. Bis vielleicht Schriften von »Drittanbietern« zum Beispiel nicht mehr in Microsoft Office Programmen funktionieren …

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Fonts In Use turned five!?

Can’t believe we launched Fonts In Use five years ago today. What started as a humble blog with not even a handful of writers developed into an enormous, divers resource with countless contributors.

One of my favourite posts still is the one about type at the Bauhaus that I wrote in the very early days (actually, reposted from this site [oh dear, kaputt image links]) although it is very brief and I would write it very very differently today. It is a favourite because of the discussion that followed and that, back then, it still seemed OK to post something short and not super elaborate and eloquent. Put a proposition out there and let the ensuing discussion take over, then subsequently expand and clarify on the points that people find interesting or debatable. But no one is commenting on the internet like this today. The standards for good blog post became so high (deep topic, solid research, excellent imagery, engaging layout and presentation, detailed references …) that they discourage me to even write/attempt one. I recently decided that I don’t want this to be the case on my own blog any longer though. (As you probably noticed, confusedly babbling here more again.)

Here’s to more interesting discussions on the internet in coming years, and especially many more about fonts in use and Fonts In Use.

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Two tweets from my drafts

What’s the reason for the current thin-skinnedness in type all-around? I think, constant aggressive marketing causing stress and jadedness, and
and sheer Existenzangst. Can’t blame anyone for being sensitive. Might need more fundamental changes than just shutting up in public though.

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