About

Indra Kupferschmid is a German typographer and teacher based in Bonn and Saarbrücken. After studying visual communication at the Bauhaus-University Weimar and with Fred Smeijers in the Netherlands, she founded her own studio mainly working in publication design (print and screen); research projects on architecture and housing; typeface development for consumer-product interfaces and electronic devices.

Since 1997 she has been teaching typography and type design at several design schools, and since 2006, she has been a professor at HBKsaar, University of the Arts Saarbrücken, at the South–West German border to France. She’s a member of the DIN committees on legibility of typefaces and type classification, which has also been a long-time research field of hers. Other topics are, among others, the history of 20th century typefaces, especially sans-serifs, especially Akzidenz-Grotesk and Neue Haas-Grotesk/Helvetica, font rendering and reading on screen, choosing typefaces, technological shifts in type production, or Willi Fleckhaus and Twen Magazine.

Her typographic reference book, Buchstaben kommen selten allein, published by Niggli, was awarded one of the best designed books in Germany. She is co-author of Helvetica forever, by Lars Müller Publishers, writes articles, contributes to several publications and websites such as Fonts In Use, Webtype and Typographica, takes part in juries, gives lectures regularly and presents other great minds at the annual TypoBerlin conference.

More:
> Speaking etc.
> Writing
> Flickr
> Twitter
> My deleted LinkedIn profile

 
For requests and other inquiries: indra at kupferschrift de
(currently taking on design work rather than writing commissions)

 

The typefaces used on this site are Serge by Cyrus Highsmith for headlines and Gimlet by David Jonathan Ross for body copy.